Thirty Days of Science: Cambridge Science Festival Goes Online

Client: Cambridge Science Festival

Year: 2021

Role: Digital Content Strategist

Scope: Remote core team of graphic designers, video producers, and an administrator; 30-day online festival; 78 collaborators; nearly 50 events

Challenge
In 2021, in-person events were still a non-starter; the Cambridge Science Festival had to figure out how to become an online experience in a short timeframe. With no venues to draw people in, it needed a way to build a shared, lively festival community through the screen.

What I did

• Created and managed a 6-month editorial and content calendar to help recruit contributors and collaborators

• Developed the concept for #30DaysOfScience, a hashtag that gave the online community one place to share

• Wrote daily newsletters and managed social media posts for all 30 days of the festival

• Collaborated with the core team through weekly meetings and daily Slack and email

Result

• 28% of festival webpage traffic came from the daily emails I wrote

• #30DaysOfScience generated thousands of community posts

• All three festival social platforms gained engagement and followers

• The team recruited 78 collaborators who led nearly 50 events—including Miguel Wattson, an electric eel from the Tennessee Aquarium with a 50K-follower Twitter/X account

Relevant skills
Campaign concept to execution: a community-building idea, a six-month editorial calendar, and daily email and social, delivered with a remote team.